I think it the threat in the Gmail revolution that prompted Yahoo to increase the storage space parceled to its free email accounts last year. (Yahoos paid email in the time, of course, gave storage to spare. Its for example how the whiff of corporate competition can benefit end users or consumers.) Who remembers rummaging through our Yahoo email accounts deleting emails only weeks, if not days, old? Doing well . Yahoo copied their color coded warning system of diminishing storage space originating from an easy-to-comprehend terror levels issued by the costa rica government. Gmails arrival, though, changed this we were ready for something better. Its search-based organization, something we like to see at ConductSearch.com, figured to be a good step for email world to check out.
I believe that something better came, too. But, which Im unlikely to avail myself to because I, like most, am not ready to forego the free, web-based email I am comfortable with for Gmails blessings.

Gmail, like Google, was marketed beautifully from the beginning. How did they manufacture buzz? By attaching an a feeling of exclusivity to a Gmail address, thats how. Thats no small feat considering that Gmail doesnt cost anything. But, they used the invite system and people, exercising the herd mentality as were wont to do, were all over it. Web geeks were all over Gmail and invites for an address even made it to eBay. I have no doubt Googles marketing department loved that; they might have even put them up for auction themselves.

When the hubbub died down a bit more I got mine from a friend who works at Google. I admit to all (and to Mike) my partner and i felt sheer gratitude for the address. The marketing worked. Thats about once the magic ended for me personally. For starters, it seemed as Google couldnt let some standard features be, likefreakin folders!

I had a chat with ConductSearch.coms IT director who, like me, had and disregarded his Gmail account, as did others all over the office. The latest numbers show that Gmail accounts handle less than 4% of email volume and I believe this number is generous. The biggest reason for discontinuance was forgetting passwords. In other words, there was nothing compelling enough to get a Gmail account and continue it.

I also found that others, too, didnt like the way Gmail revolutionized e-mail. Perhaps this progress was a little forced. Granted, you go on any techie board and browse how people love Gmail, how effective its spam filters are (might read more to do with this Gmail

For starters, email is, to me, about communication. And the a slower form of communication than IM, so I dont need it to be cutting edge, just convenient. I want my email ordered. Before computers, when we were waist high in paperwork (I still am, amazingly) we needed folders and music labels. Naturally, as email evolved an organizational system of folders and labels by subject or sender was minted. And, hey, look what else developed trash cans, just like in real life. Love throwing away that clutter.

Well, Gmail trashed the perfectly good email format where trash cans and folders ease the burdens of Computer mail. Gmail even makes it hard delete useless email, too. Google intimates that deletion of email is a non-priority because users are given a lot storage space. Bull crap. Its an irksome element in addition to some level I think it has something related to the fact that Im served text ads in quarry inbox. People shouldnt wonder why Gmail is still Beta, though some joke that Google forgot to take down that label.

Its not a coincidence; Google took a shot at revamping email once we know it and so it didnt work thus far. Unfortunately for Gmail, Instant Messaging has stolen lots of their potential thunder and as convergence continues between voice, text, and video revolutions within a confined space, like email, will not forthcoming. I do believe, though, that Google has a longer-term plan for Gmail. All the applications that Google develops (admittedly, almost none of is definitely original or innovative Google calendar, picture sharing, the free word processing download, to name a few) leads me to believe that Google is fitting in with integrate an all-involved interactive experience for that web user. Im pretty sure that Gmail will someday be seamlessly integrated with instant messaging and document sharing within a Google-server based operating system that will free users from any web-borne virus or malicious hacking. Would be an impressive corporate application, would it not? It explains, to me at least, Googles giant server complex being built on the Columbia River thats been the regarding so much wedding.

Jeff Conduct

Director of Marketing



t: 7.888.99CS.NYC

e: marketing@conductsearch.com

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